In President Obama’s State of the Union Address on January 27, 2010, he announced the National Export Initiative (NEI), a critical new effort that will lead to long-term, sustainable economic growth for the United States. The President has a goal of doubling exports over the next five years, an increase that will support two million American jobs. For the first time, the United States will have a government-wide export-promotion strategy with focused attention from the President and his Cabinet.

Since the NEI was announced, the President has signed an Executive Order and formed an Export Promotion Cabinet that consists of top leaders Administration-wide. The U.S. Department of Commerce and International Trade Administration (ITA) will play a critical role in the implementation of this initiative and will take the necessary steps to open up new markets, double our exports and level the playing field for American workers.

The NEI will:

- Provide more funding for export promotion and more coordination between government agencies.

- Ensure that commercial advocacy objectives obtain government-wide support and that we advocate more effectively for U.S. products.

- Create an Export Promotion Cabinet reporting to the President that will consist of top leaders from the Departments of Commerce, State, Agriculture, Export-Import Bank, United States Trade Representative, and the Small Business Administration.

- Increase the government's focus on barriers that prevent U.S. companies from getting free and fair access to foreign markets.

More Details at Trade.Gov

NEI / NEXT

The Obama Administration will build on the success of the National Export Initiative (NEI) by launching NEI/NEXT: a new customer service-driven strategy with improved information resources that will ensure American businesses are fully able to capitalize on expanded opportunities to sell their goods and services abroad.

NEI/NEXT will help more American companies reach more overseas markets by improving data, providing information on specific export opportunities, working more closely with financing organizations and service providers, and partnering with states and communities to empower local export efforts. More details..

Source: U.S. Dept. of Commerce

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